Inside The Guide

As the calendar year draws to a close, business owners are stretched in a million directions, with holiday sales to promote, seasonal employees to bring on and, of course, planning for the year ahead.

  • How Can You Attract New Customers?

    Great customer service, especially during the busy holiday season, can be one of the best ways to get new people through your door—and keep them coming back.

  • What Are the Best Ways to Reward Your Team?

    From gift cards to potluck dinners, little things can go a long way when saying thanks to your employees.

  • Which New Year's Resolutions Should You Keep—and Ditch?

    Setting goals that are within reach is often more productive than shooting for the moon. The key is being realistic.

About the Authors

This guide was created in collaboration with contributors Alexandra Levit, international best-selling author of They Don’t Teach Corporate in College; Shama Hyder, founder and CEO of The Marketing Zen Group; Nic Cober, Principal Managing Partner at the D.C.-based law firm, Cober Johnson & Romney; and more.