Mark Cooper

Mark has helped launch an array of media, online and mobile services, including the first TV product placement ratings service (Nielsen IAG) and the wireless industry's first mobile virtual network operator (ESPN Mobile). He's focused on developing early stage businesses into predictive growth companies – resulting in three companies acquired via cash / equity transactions and one IPO. Mark began his career building marketing campaigns for leading consumer brands in the US & Asia / Pacific, including NIKE, General Mills and Apple. His latest company, Offerpop, is a self-service platform used by marketers to create campaigns on Facebook and Twitter in minutes. Thousands of companies use Offerpop to run promotions, sweepstakes and fan engagement programs week in and week out.