Top Tech Tools for Businesses

This article contains general information and is not intended to provide information that is specific to American Express, or its products and services. Similar products and services offered by different companies will have different features and you should always read about product details before acquiring any financial product.

Small business technology can play a key role in running a successful business. With the right technology tools, a savvy small business owner can save time and money and avoid unnecessary stress.

8 types of crucial small business technology

An organization may have specific small business technology needs, depending on the industry, but most businesses can benefit from many of the same general tech tools. Here are eight types of small business technology tools to consider.

1. Accounting software

Accounting software can be important for small business owners to keep track of their finances. General accounting software manages and records the day- to-day financial transactions of a business and can help create and track invoicing and billing, online payments, expenses, bank reconciliation, timesheets and payroll, as well as generate reports.

Specialized accounting software can typically provide even deeper financial management, such as cash flow analytics and other data analysis tools. With those insights, a business owner can make more informed financial decisions and plan more accurately for the future.

To determine what accounting software might be best suited for your business, remember to consult a professional.

2. Project management software

Project management software helps track projects, tasks, schedules, and resources. It can apply to a wide variety of industries, including construction, engineering, software development, marketing, financial services, healthcare administration, advertising, and education. If a team works on multiple projects or tasks, project management tools could help a business stay on top of client deliverables and improve customer satisfaction.

3. Customer relationship management (CRM) software

Customer relationship management (CRM) software provides a system for managing, tracking, and storing information related to customers and prospects, including contact information, customer preferences, and order history. By helping business owners track all interactions with customers and prospects, CRM tools could help foster leads and keep customers happy, allowing a business to build and retain active, long-term customer relationships.

4. Business website

A website can help a small business increase visibility, improve credibility, and generate customer leads. When potential customers need a product or service, they are likely to search online first. By having an easy-to-find, professional website, a business can attract new customers and provide them with relevant information about their products and services.

While a business website is a crucial tool for a successful small business, creating one doesn’t have to be a tech challenge. There are a number of website creation services and tools available that don’t require a coding background, so business owners could get their own sites up and running quickly and inexpensively.

5. Payment processing technology

As digital payments become increasingly common, payment processing software has become an essential tech tool for businesses. The type of payment processing software a business needs will depend on whether they accept payments in person or virtually. Some payment processing technologies include a web-enabled payment processor to allow customers to pay with a phone or credit card at the point of sale, while others offer web- based solutions to allow customers to pay online.

6. Social media tools

Social media has become increasingly important for small businesses to create brand awareness, engage with customers and potential customers, and build strong relationships with their audiences. The right technology tools could help a business owner take advantage of the benefits available from social media.

For example, rather than manually updating a business’ social media accounts, business owners can use social media tools to build and schedule social media posts, track engagement, and measure reach.

Creating and managing a social media presence can be a tricky process for a business. Consulting a professional may help you avoid potentially costly mistakes.

7. Inventory management tools

For small businesses that need to keep products and supplies on hand, inventory management can pose a challenge. Inventory management software can automate the process of ordering, storing, and tracking inventory, helping business owners to avoid running out of needed supplies or overstocking their shelves.

8. Cybersecurity software and apps

Most businesses electronically store key data about finances, customers, employees, and business practices. That means hackers and cyber threats could pose a huge risk. Cybersecurity software and apps can help protect a small business and its crucial data. For example, a business owner may choose tools like antivirus software, password managers, firewall security, multi- factor authentication, and a Virtual Private Network (VPN). You may want to consult a cybersecurity specialist to see what steps you can take to protect your business.

Other apps and software to meet small business technology needs

In addition to the options listed above, a small business may benefit from a variety of other tech tools, including:

• Email apps: Whether a business owner uses email as a marketing tool or just to communicate with employees, customers, and vendors, having a business email app on their smartphone or tablet could help them stay updated and keep projects moving even when the team is on the go.
• Calendar apps: Most small businesses can benefit from using shared business calendar apps to allow team members to schedule team meetings based on each person’s availability, keep track of appointments, and get automated reminders about deadlines and upcoming events.
• Mobile scanning apps: If a business owner doesn’t want or need a manual scanner that takes up desk space and requires paper, they can still scan, send, and retain digital documents with a mobile scanning app. Mobile scanning apps can use a smartphone’s camera to scan contracts and other documents, which can be saved or sent to the necessary parties in seconds. Business owners should be sure to consider data security considerations as they think about which solutions are best for their business.
• eSignature software: Business owners may be able to speed up some processes by relying on electronic signatures. These software tools allow businesses to electronically sign and track certain documents. Consulting an attorney can provide more guidance on when this software is appropriate.
• Localized web services: Because most potential customers conduct online searches before making a purchase, a small business owner may want to create a business profile with popular search engines to feature their location, business hours, or even reviews of the company on the search engine’s results page.

• Online education services: A number of online education solutions make it easy to continue building a business owner and their staff’s expertise through online classes or self-guided education modules.

FAQs about tech tools for businesses

How do small businesses use technology?

Small business owners use technology to help run their businesses, improve the customer and employee experience, and expand their market reach.

Different types of technology tools can help business owners accomplish different goals.

How can technology be a problem for small businesses?

Some business owners may hesitate to adopt new technology tools because they don’t want to disrupt existing processes. Other business owners may also resist fulfilling their business technology needs because of the costs associated with adopting new technology. However, the benefits offered by the right tech solutions could be worth the cost and the potential hassle of adoption. In addition, small business funding may help ease the process of selecting, acquiring, and onboarding new technology to better run a business.

What are three benefits of technology for small businesses?

The right technology solutions could provide three benefits for small businesses, including:

• Improved business efficiency: Tech tools could reduce manual work and automate business processes, making business operations more efficient.
• Potential for improved revenue streams: Small business technology may help business owners reach more customers, connect more often and authentically with customers, and potentially drive more sales.
• Better understanding of business performance: Some business technology tools include data analytics, allowing business owners to gain visibility about how well the business is doing at any given moment.

Businesses should remember to prepare carefully before adopting new technology and may consider seeking help from professionals who can aid them in avoiding common mistakes and reduce risk to their business.

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