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Sales & Marketing
In the midst of an evolving economy it takes a dedicated effort to break through the clutter and reach your audience. This track will challenge you to take time to reflect on your marketing strategy, including understanding the market landscape, the customer journey, and your community needs, to reach that next level.
Most Recent
SALES & MARKETING
Key Relationships in Building Your Business
Sharifa Murdock, entrepreneur and philanthropist, shares her lessons from trade show floors that translate to connecting with people and partners for your business.
Understanding Changes in Customer Pain Points and Purchase Paths
Customers' needs have changed recently—now is the time to learn their new pain points and purchase journey so you can meet them where they are.
The Story of Marketing
Marcus Collins, marketing professor and advertising practitioner, discusses the intersection of marketing and storytelling.
How to Build a Compelling Marketing Plan
A marketing plan defines what your business offers, your target audience and how you’ll attract and retain your customers. Here’s how to make sure yours shines.
How Market Analysis Can Level Up Your Growing Business
Starting a successful business requires a great deal of market knowledge. Learn how to leverage your resources to conduct a market analysis.
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