Asia is a large, diverse region, with economies at varying stages of development, making it difficult to get a firm sense of the broad trends important to business. We know that consumer demand is rising and is forecast to continue doing so throughout the region, but not what changes that will bring, particularly in the area of trade flows. After decades of relying on demand in the West to fuel Asia’s export-led growth, are more exports going to be sold to regional consumers? And how important will cross-border trade in services become as countries move up the value chain?