Shop Small

It’s rewarding –and easy– to Shop Small™. Support the businesses that make your community feel like home and enjoy rewards.

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ADVICE FOR SMALL BUSINESSES

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Champion Small 2024

Support your favourite local stores by voting in Champion Small 2024, and you could win £1,000.

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How to Support Small Businesses

Discover our top tips on how you can support and help your favourite small businesses.

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A customer buying items at a small local shop.

How to Promote a new Business

Explore our guide for small business owners to find out about marketing tactics and tools.

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ABOUT SHOP SMALL™

With Shop Small™, shoppers, small businesses, and civic leaders come together to support small businesses and give back to their local communities. Shopping small adds up to big things and together, we can make an impact.

American Express believes that small businesses and the joy they bring are at the heart of every neighbourhood. That's why we created Shop Small, to encourage people to show their support by shopping small and local.

INVITE YOUR CUSTOMERS TO SHOP SMALL™

We know the support of your community is priceless. Let’s work together to remind them to Shop Small™ all year long.

HOW TO LET CARDMEMBERS YOU'RE PART OF SHOP SMALL™

68% of UK American Express® Cardmembers report they're more likely to make retail purchases with clear signage for American Express¹. Browse and order free Shop Small™ signage today to let them know you're part of our campaign.

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¹ Source: American Express® commissioned internet panel survey conducted in February 2022 – March 2022 based on retail purchases made in the six months prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express® Card and that they used that card to make retail purchases in the prior six months. Definition of Non-Card Members: Respondents who reported they don’t have an American Express Card and used Visa, MasterCard, debit cards, cash, direct transfer, or payment services to make retail purchases in the prior six months to the survey.