In this first episode of the new ‘bitesize’ series our host, founder and entrepreneur Sharmadean Reid, sits down with Will Butler-Adams, CEO of Brompton Bikes, to discuss the multilayered topic that is global expansion.
For many, overseas expansion can feel daunting and there are many financial and logistical hurdles to overcome. As we learn in this episode, Will’s own journey with expansion was a combination of serendipitous, organic international growth and strategic decision-making.
In this episode, we ask the big questions like: ‘what has been the biggest cost associated with expansion?’ and ‘what's the single most important piece of advice for enterprises looking to expand internationally?’ in order to get to the heart of this vast and multifaceted topic.
The American Express Business Class: Money Minutes podcast is now streaming on all major platforms including Spotify, Apple and YouTube.