Shop Small logo

Shop Small®

 

Backing businesses like yours all
year round by encouraging
customers to shop locally.

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Show customers you welcome
our Cardmembers

68% of UK American Express® Cardmembers report they’re more likely to make a retail purchase when they can see clear signage that a Merchant accepts American Express.1 Browse and order free Shop Small signage today and let Cardmembers know they’re welcome.

 

Shop Small with
American Express meets
Verandah

 

Watch our video to meet some inspiring small business
owners and learn more about Shop Small Saturdays.

 

Top Tips

to boost your business

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Listen to your customers

Your customers are your best critics and biggest fans. Leverage your personal connection as a small business to ask for their feedback and improve.

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Be active on social media

Growing your social media following expands your audience and offers an easy way to communicate with customers. Share updates, promote events, and run competitions to 
boost engagement.

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Take part in initiatives

Many initiatives can support your business, from mentorship programmes to competitions. Check out opportunities like SmallBiz100, which highlights successful businesses across the UK.

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Ask customers to leave reviews

Ask your regular customers to leave a positive review online. It’s quick, easy, and can greatly help attract new customers. Reviews are essential in guiding consumer choices.

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Check out Small Business Saturday

Small Business Saturday is a grassroots campaign promoting small business success and encouraging consumers to shop local. They offer year-round support and resources, available on their website.

Benefits for your business

 

When your business welcomes American Express,
you unlock specialist tips, tools, and gain access to
resources, events and Offers to help you
go further.

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Terms and Conditions :

 

1. Source: American Express commissioned internet panel survey conducted in April 2024 - May 2024 based on retail purchases made in the 6 months prior to the survey.

 

Definition of American Express Cardmembers: Respondents who reported that they have an American Express® Card and that they used that card to make retail purchases in the prior 6 months.

 

Disclaimer: The trademarks used herein are the property of their respective owners.