Backing businesses like yours all year round
by encouraging customers to shop locally.
CHAMPION SMALL 2024
Champion Small 2024 has ended, and winning small businesses will be notified about the next steps. While the competition is over, American Express continues to support small businesses year-round. Visit the Business Benefits Hub to learn more.
Show customers you welcome our Cardmembers
60% of UK American Express Cardmembers report they agree before making a retail purchase, they look for signs or logos that indicate if the merchant accepts American Express1.
1Source: American Express commissioned internet panel survey conducted in April 2024 - May 2024 based on retail purchases made in the 6 months prior to the survey.
Definition of American Express Cardmembers: Respondents who reported that they have an American Express Card and that they used that card to make retail purchases in the prior 6 months.
Disclaimer: The trademarks used herein are the property of their respective owners.
GET YOUR CUSTOMERS INVOLVED
Download our Champion Small 2024 toolkit for social post examples and stickers to enhance your Stories and Reels.
Top tips to boost your business
LISTEN TO YOUR CUSTOMERS
Your customers are your best critics and biggest fans. Leverage your personal connection as a small business to ask for their feedback and improve.
BE ACTIVE ON SOCIAL MEDIA
Growing your social media following expands your audience and offers an easy way to communicate with customers. Share updates, promote events, and run competitions to boost engagement.
TAKE PART IN INITIATIVES
Many initiatives can support your business, from mentorship programmes to competitions. Check out opportunities like SmallBiz100, which highlights successful businesses across the UK.
ASK CUSTOMERS TO LEAVE REVIEWS
Ask your regular customers to leave a positive review online. It’s quick, easy, and can greatly help attract new customers. Reviews are essential in guiding consumer choices.
CHECK OUT SMALL BUSINESS SATURDAY
Small Business Saturday is a grassroots campaign promoting small business success and encouraging consumers to shop local. They offer year-round support and resources, available on their website.
Benefits for your business
When your business welcomes American Express, you unlock specialist tips, tools, and gain access to resources, events and Offers to help you go further.
Hear what our Merchants have to say about Shop Small
and how this campaign has supported their business
The Shed
12:51
Bens
Black Gull Books
Shop Small with American Express meets Verandah