FESTIVAL
DREAMS
BECAME A
REALITY
Cardmember or not, festival-goers were able to unlock a whole new dimension of BST Hyde Park with Amex.
- 9
Months - 2
Weeks - 0
Days - 13
Hours
EXCLUSIVE CARDMEMBER PERKS
Cardmembers got more at BST Hyde Park with exclusive on-site perks.
These perks were accessible with an Amex® Card.
AMEX MERCH LANES
Skip the line at American Express Merch lanes across the grounds, as long as they showed their Amex® Card.
AMEX EXPERIENCE ACCESS
Enjoy unforgettable views of the Great Oak Stage and other various perks with up to three guests in the Cardmember Mezzanine.
WATER BOTTLE
Stay hydrated with a complimentary reusable water bottle which was available at Amex kiosks on site, as long as they showed their Amex® Card.
Dreams came to life at
BST Hyde Park...
WITH
5% OFF ALL PURCHASES SITEWIDE
Cardmembers got 5% off purchases at BST Hyde Park. They were able to enjoy all the delicious food, cold beverages and exclusive merch on site – and save as long as they showed their Amex® Card.
WITH
THE AMEX EXPERIENCE ACCESS
Cardmembers took mind-bending journeys to self-discovery within the Amex Experience – a place where nothing was as it seemed. With a first floor that was open to all, Cardmembers and three friends got exclusive access to this Mezzanine experience where dreams morphed into reality.
MANIFE-STATION
Tarot card readings were available with immersive, ethereal screens that featured unique eye-tracking technology and personalized festival affirmations.
BAR OF REFLECTION
Bespoke, elixir cocktails invited you to experience a new dreamlike festival reality.
VISION PORTAL
PHOTO BOOTH
Fish eye lens photobooths were available to capture the moment.
MEMENTO MARKET
American Express bucket hats and an exclusive Shop Small™ pick n’ mix were available to purchase
