There’s been a significant shift in how small businesses are marketing themselves with traditional marketing efforts, such as print and billboard ads taking a step back in recent months/years. More and more businesses are realizing the benefits of digital marketing, with 2020 seeing digital marketing spend jump 12.12% and overall ecommerce revenue soaring throughout the year.
While many businesses have unfortunately suffered due to the pandemic, there are many that have thrived as they’ve adapted to the circumstances. With many brick and mortar stores having to close unexpectedly, reaching your current and prospective customers online through digital marketing channels has never been more important.
The challenge, however, is that digital marketing can be a daunting and complex place as a small business owner, so where do you start?
To help you navigate this expansive landscape, over the next few weeks we’ll break down the five most impactful digital marketing channels for you as a small business owner.
This includes:
● Paid Media - highly targeted and easy to set up
● SEO - a longer term play, think future proofing your business
● Social Media - an always on conversation with customers
● Email Marketing - direct communication channel with your customers
● Influencer Marketing - reach new audiences and prospective customers
Digital marketing can help you unlock your businesses growth potential, but what you may not know is that there are many more added benefits than just revenue.
For example, digital marketing:
● Provides an always on feedback loop with your customers
● Expands your reach into new audiences
● Is far more cost effective than traditional marketing
● Provides an equal opportunity for Small Businesses to compete with Enterprises
● Helps increase your brand awareness
Business owners have a wide range of digital marketing channels at their fingertips that can be adapted to suit their specific objectives, budget or industry. With more consumers searching and buying online than ever before, digital marketing is crucial. It allows businesses to effectively put their brand in front of their target audience at the right time and in the right place, in a cost-effective way.
Stay tuned for Part 2 of our series, ‘The 5 Digital Marketing Channels Every Small Business Should Be Utilizing’ where we will dive into the details of Paid Advertising.
This article is intended for general informational purposes only and does not constitute legal advice or an opinion on any issue. It should not be regarded as comprehensive or a substitute for professional advice.