Photo Sharing Apps
Photographs hold a lot of power on social media and businesses can really take advantage of this fact. If you have a business that sells consumer goods, offers lifestyle services, or that provides consumers with exciting in-person experiences relating to dining, entertainment, self-care, or travel, then a strong photo can really help you show off what your business has to offer. Posting on a platform where imagery is the main focus can give your business a chance to shine bright.
Companies this type of platform is best for:
- Lifestyle brands
- Consumer goods
- In-person experiences (hotels, restaurants, etc.)
Video Streaming Channels
While you can upload a simple video to most social media platforms, there are some channels designed specifically to make sharing video content easy and effective. Similar to the businesses that can learn from photo sharing apps, lifestyle brands, consumer goods businesses, and companies that offer in-person experiences, can really benefit from sharing video footage relating to their business.
Don’t worry, your products don’t have to be photogenic to justify video content. A company that sells printers for example might not gain a ton of traction on a photo sharing platform, but may find that tons of their users turn to video tutorials to help them learn how to use their printers.
Sometimes it’s also possible to share what is known as User Generated Content (UGC) on video sharing platforms. If someone posts a really great review of one of your products or shows off your gorgeous hotel, you can repost that content to show that your business is getting some major love (this can also be done on photo sharing platforms).
Companies this type of platform is best for:
- Brands who need to show how to use their product
- Lifestyle brands
- Consumer goods
- In-person experiences (hotels, restaurants, etc.)
Text Centric Platforms
Does your business have a lot to say? Shout it from the digital rooftops. While a lot of text centric social media platforms allow you to add images or videos to your posts, your words will be the main focus here.
How can you use these platforms to your advantage? If your company creates a lot of written content such as blog posts and white papers, you can share links to that content. For companies looking to turn their executive team into thought leaders, you can also provide them with the support they need to share their expertise on these channels. Any businesses who run a lot of sales will also appreciate the chance to share their latest deals or discount codes.
Companies this type of platform is best for:
- Media companies
- B2B business who want to highlight their thought leaders
- B2C businesses who run a lot of promos
Professional Networks
While there’s a lot of fun to be had on social media, it can also be a place to get down to business. There are social media networks that turn their focus to professional pursuits such as building a personal brand, networking, and alerting professionals in your industry to your company’s offerings.
Businesses that focus on B2B sales, consultants and agencies that offer professional services, and any company that creates professional development resources can benefit from posting on a professional network. Professional networks also give you a chance to majorly brag about your business. Want to share that you doubled hiring rates this year or that your business won a professional award? Don’t be shy, share it on your businesses’ profile on any professional networks you're active on.
Companies this type of platform is best for:
- B2B businesses
- Consultants
- Agencies
- Businesses that provide professional development resources
This article is intended for general informational purposes only and does not constitute legal advice or an opinion on any issue. It should not be regarded as comprehensive or a substitute for professional advice.