Rebecca Hessel Cohen, founder and creative director of lifestyle brand LoveShackFancy, says social media can be a key resource for understanding customers’ evolving needs and thoughts. Pictures and videos of not just the products – but the process behind them – help the team connect authentically to its audience. Hear how Rebecca leverages social media to respond and learn directly from customers.
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Rebecca Hessel Cohen on social media marketing
Published: 22 August 2024
Summary
Hear how Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, leverages social media to respond and learn directly from customers.