Episode 6 explores how small business owners can make decisions that align with their goals – even if they can seem risky at first. Alli Webb, founder and CEO of Drybar and Squeeze, explains how working with her brother and learning from employees helped her make key decisions like franchising her businesses. Nick Stone, founder and CEO of Bluestone Lane, believes data, following your gut, and listening to your team’s feedback can help guide decisions. For JSN STUDIO, co-founder and CEO, Adair Curtis annually weighs whether certain arms of his business are worth maintaining, aiming to balance passion and profit. Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, notes how the brand kept creating new products, opening stores, and connecting with customer needs despite the challenges the pandemic brought. Looking back, Alexis Ohanian, co-founder of Reddit and CEO of 776, reflects on how he’s honed his intuition over time – using what he learned as a first-time founder to help entrepreneurs.
Learning to trust ideas and instincts, along with data, can help small business owners make crucial decisions to grow their businesses. Watch more episodes of Business Class.