Making the Most of your American Express Benefits
American Express provides you with the support and marketing tools to help attract customers and keep them coming back.
Our Card Members
We can help your business grow by giving you exposure to our Card Member base.
39% of Australian American Express Card Members report an annual household income of $125,000 or more, relative to 25% of Non-Card Members.1
American Express Card Members report spending 1.7x more than Non-Card Members.2
Our relationship with our Card Members
Majority of our Card Members prefer to use American Express Cards and they are more inclined to return to businesses where they can use their American Express Cards.
69%
of American Express Card Members report American Express is their Card of choice.3
68%
of Card Members report they are more likely to return to an American Express accepting merchant.4
Shop Small
Small businesses are the backbone of our community and economy in Australia. The American Express Shop Small initiative is our way to support small businesses. This is where we reward our Card Members for backing their local businesses with a credit back for spending with the eligible businesses.
Our Signage
- 64% of American Express Card Members report looking for signs that the Merchant accepts American Express before making retail purchases.5
- American Express Card Members report spending 1.7x more than Non-Card Members.2 Attract these higher value customers by showing you accept American Express.
- American Express signs and supplies sent to your door for free.
Get more exposure to Card Members with Amex Offers
Amex Offers connect your brand to our Card Members. Together, we’ll create a marketing plan designed to meet your brands’ marketing objectives, whether that’s finding new customers, re-engaging past customers or rewarding loyalty.
- Get exposure to our Card Members across our marketing channels. All you pay for is the credit provided to the Card Members after the campaign. You even get a detailed report of your campaign performance.
- Your offer will appear on the Card Member App and Card Members can take up your offer by simply tapping it to save the offer to their Card and then spending with you.
- To be eligible for Amex Offers, you must accept American Express with zero or equal surcharge to all other cards. Amex Offers are most recommended to Merchants with over 5+ in-store locations or a prominent online presence, be it in Retail, Dining, Utilities, Transport, Lodging, Subscriptions and Grocery.
Be Recommended on Our Merchant Map
In our communications to our Card Members via emails, social media and the Card Member App, we have a bespoke 'Merchant Map' that shows businesses that accept American Express. You may be featured to Card Members who are likely to spend with you based on their locations and/or past spending patterns.
More things American Express is doing to back you
Fraud Protection tips and tools:
Learn basic fraud prevention tips to protect your business. As an American Express Merchant, you have access to best in class fraud prevention tools.
Simple and transparent fee structure: Our fee structure is very simple, charging the same rate per transaction (including contactless transactions).
Success Stories
Join us today and enjoy the benefits of American Express
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*A sole trader is a person who is the exclusive owner of a business, entitled to keep all profits after tax has been paid but liable for all losses.
1. 39% of Australian American Express Card Members report an annual household income of AUD $125,000 or more, relative to 25% of Australian Non-Card Members. (F11)
Source: American Express commissioned internet panel survey conducted in July – August 2019 based on purchases made in the 6 months prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express Card and that they used that card to make accommodations or tourist attractions purchases in the prior 6 months, restaurant purchases in the prior 3 months, and/or retail purchases in the prior 6 months. Definition of Non-Card Members: Respondents who reported that they do not have any type of American Express Card and that used Visa, MasterCard, or debit cards to make accommodations or tourist attractions purchases in the prior 6 months, restaurant purchases in the prior 3 months, and/or retail purchases in the prior 6 months.
2. American Express Card Members report they spent an average of $9,222 in the last 6 months, relative to $5,456 average spend reported by Non-Card Members.
Source: American Express commissioned internet panel survey conducted in July – August 2019 based on purchases made in the 6 months prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express Card and that they used that Card to make accommodations or tourist attractions purchases in the prior 6 months, restaurant purchases in the prior 3 months, and/or retail purchases in the prior 6 months. Definition of Non-Card Members: Respondents who reported that they do not have any type of American Express Card and that used Visa, MasterCard, or debit Cards to make accommodations or tourist attractions purchases in the prior 6 months, restaurant purchases in the prior 3 months, and/or retail purchases in the prior 6 months.
3/4. Source: American Express commissioned internet panel survey conducted in July – August 2019 based on purchases made in the 6 months prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express Card and that they used that Card to make accommodations or tourist attractions purchases in the prior 6 months, restaurant purchases in the prior 3 months, and/or retail purchases in the prior 6 months.
5. Source: American Express commissioned internet panel survey conducted in July – August 2019 based on purchases made in the 6 months prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express Card and that they used that Card to make retail purchases in the prior 6 months.