Supporting Grassroots Music in the UK
Unsigned is an American Express initiative that backs UK grassroots venues and helps create breakthrough opportunities for emerging music talent through unparalleled access to live gigs, ad syncs and mentorships.
Launched in the wake of the pandemic, Unsigned was born from an understanding that people in the arts were struggling. Now entering its third year, Unsigned has grown into a powerful platform that backs a diverse community of artists and live venues, giving artists access to the stage where they can perform, explore their passion and build confidence - reflecting our commitment to driving positive change in the industry.
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The music business is tough. Live venues are closing. Emerging artists are struggling to keep their music dreams alive. Something needs to change. So, when an ambitious initiative sets out to find a new way to create breakthrough opportunities for artists, thousands apply. Is it going to work? You never know until you try
Your Unsigned Journey Starts Here
Looking for your big break? Amex Unsigned Artists get access to live gig opportunities including showcases at The Dome, Tufnell Park, London, mentorship with key decision makers in the industry, sync deals and more.
Submissions for Amex Unsigned 2025 are now closed. Thank you to everyone who submitted their music. Stay tuned for more exciting updates coming soon.
“This is exactly the kind of break I have been holding out for” – Jazzie Martian, Amex Gold Unsigned Winner 2022
Break free from the algorithm and discover a curated mix of Amex Unsigned artists and songs to spark your curiosity. Listen now on Spotify
Keep up to date with Unsigned events on Instagram
Head over to Amazon Prime to follow the Unsigned journey
Ready for Exclusive Access?
Get the American Express® Preferred Rewards Gold Credit Card.
With the Amex® Gold Card, you can get special Cardmember benefits at your favourite shows, Pay with Points for your next concert ticket, and enjoy experiences that take entertainment to the next level.
Representative: 87.8% APR variable. 18+, subject to status, T&Cs apply
Abz Winter: @abzwintermusic / Spotify
Ben Kidson: @benkidson_ / Spotify
Harleighblu: @harleighblu / Spotify
Jazzie Martian: @jazziemartian / Spotify
Kianja: @kianjamusic / Spotify
Megzz: @official_megzz / Spotify
Riya Gadher: @akeirajade / Spotify
Simon A: @simonandthem / Spotify
Sola Guinto: @solaguinto / Spotify
Split the Dealer: @splitthedealer / Spotify